Expecting mothers will be able to get health updates through their cell phones, says Hillary Clinton. This will be possible through an initiative known as the Mobile Alliance for Maternal Action (MAMA).
The U.S. Secretary of State says, messages on cell phones will serve as an efficient and effective way to distribute important information to expecting mothers about proper care for themselves and their young ones. Cell phones, says Clinton, will become instrumental in informing expecting mothers of potential health hazards and warning signs and help them find local and appropriate healthcare facilities. The messages on cell phones will also emphasize on breast feeding practices and educate expecting mothers on the advantages of family planning.
MAMA is a joint effort of the USAID and Johnson & Johnson. The U.N. Foundation, mHealth Alliance, BabyCenter LLC are supporting it. Over the next three years, MAMA will reach Bangladesh, India and South Africa. The lessons learned here will be disseminated globally in collaboration with similar initiatives.
